Research Survey Technique
Survey research is a quantitative data collection technique that includes asking questions from participants. Study studying research subjects in college often found conducting a survey to be a difficult task. In this article, an expert team of Ireland assignment help will provide a guide about How to do survey research. The information in this guideline will help you in performing a survey in an effective manner.
Before developing an understanding of the process of conducting survey research, let’s first gain knowledge about the meaning of survey research.
Survey Research: Definition
Survey research can be referred to as the accumulation of facts about a group of people. It is the research method that includes asking a question to gather information about the phenomenon. Survey research also includes analysis of information for producing outcomes. Surveys are considered to be an as flexible technique of data collections which researcher can utilize for performing different types of research. It is a data collection method which researcher mainly uses for performing quantitative studies. In such type of investigation, the investigator utilizes statistical or mathematical techniques for analyzing data with the motive of reaching to a valid conclusion.
Example: A company is planning to launch a new product in the market. Before introducing the product in the market marketing team in an organization has performed a survey. The aim of performing the survey by the marketing team is to analyze the expectations of customers from the launch of new product.
How to do survey research?
The 6 steps of performing a survey efficiently are:
Step1: Addressing the participants in the survey
Before performing a survey you need to design good research questions. Based on the research question, you need to select a target audience who will be participating in the survey.
A population is a group of people about who you intend to gather information. It is very much essential for you to make sure that the survey which you are performing generates such results which can be generalized.
Step 2: Determining the type of survey to conduct
The two basic types of survey are:
- A questionnaire, you can distribute questions through the mail.
- In an interview, you can ask a set of questions from participants using the phone.
You should decide on the type of survey to be performed based on sample size and location where the survey is to be performed.
Step 3: Designing of survey questions
At this step, you need to think about the type of research questions you will ask from participants. When determining the type of questions, you should also determine the content of the question, ordering, layout, the phrasing of questions, etc. There are two types of questions which you can ask from participants during the survey are:
Open-ended questions: It is the type of questions in which respondents can provide detail answers. Such types of questions you can utilize when you intend to perform qualitative research. Open-ended questions do not contain options. Open-ended questions are more suitable when you are using an interview research method for the collection of data. By using the open-ended question you can gather detail information about the subject.
Close-ended questions: This type of question contain predetermine options from which the respondent has to select one. Close-ended questions are more suitable for performing quantitative research. By using the close-ended questions you will be able to gather numerical data that you can analyze using the statistical techniques.
Step 4: Distribution of survey
Before starting the survey, you should first formulate an effective plan which should include detail about when, how to perform a survey. It is very much essential to determine in advance the number of responses you will need and techniques that will be utilized for accessing samples. After that you need to prepare an effective research design. At the time of formulating research design you should make sure that it is appropriate for answering research questions. You can perform surveys online using mail or by appointing a profession for performing specific activities for you.
Step 5: Analysation of responses
The procedure of analyzing the fact includes the processing of data by utilizing computer software. Analysis of data in research mainly includes removing incomplete or unreliable data with the motive of extracting useful information. Another technique that you can use for analyzing data is the thematic analysis technique. In the thematic analysis research technique, you need to label all responses then categorize them. You can also use strata or SPSS for analyzing information.
Step 6: Writing the results
After completion of the collection of data you need to analyze the facts to draw a valid conclusion. In the research methodology part of the research paper, you need to provide information about the procedure or technique you will use for performing a survey. It is also very crucial for you to provide detail about types of research questions, sampling methods that you will utilize during the survey. In the Appendix of your research paper you can place your questionnaire.
After that you can provide a brief about the techniques which you have to utilize for accumulating and analyzing the facts about specific subjects or phenomena. In the result section of the research paper, you need to provide a summary of key findings.
What are the uses of surveys in research?
Survey as research techniques is mainly utilized for the collection of facts related to different fields. It is the research method which researcher mainly uses for a variety of purpose such as:
- Social research: Research performs such a form of research survey for accumulating data about the characteristics and experiences of various social groups.
- Market research: The main purpose of the survey is to accumulate facts about the latest trends and market situations.
- Health research: It is a type of investigation that investigator executes for gathering the information about symptoms and treatment given to patients suffering from a specific type of disease.
- Politics: The researcher performs such type of research for gathering information about the views of the public about the political parties or conditions in the nation.
From the above technique, it has been concluded that surveys are the most useful technique for gathering a huge amount of information about a specific phenomenon. Another fact which has been discovered is that by using the survey technique in research you can produce generalized outcomes.