Posted on: 10th Apr 2020 2053 Views

The textual analysis method used in Research

Textual analysis is one of the most difficult, but important methods in literary studies. It can be tricky to analyze and interpret information effectively when you’re studying research in college-level courses. Let this article guide your way through the process with Ireland’s expert assignment help team!

Textual Analysis

What is the purpose of textual analysis?

Textual analysis is a methodology that involves understanding language and symbols present in texts to gain information about how people make sense of life. Visual, written, or spoken messages provide cues on ways through which we communicate with each other. We use these clues to understand the message being communicated by others and share our thoughts more effectively too!

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Textual analysis in cultural and media studies

In the field of culture and media, textual analysis is considered to be an important element of research. It is a broad term for different research methodologies that researchers use for describing, interpreting, and understanding texts. When making a selection of techniques for performing textual analysis you should consider the aim and field of investigation. It helps you in connecting the text to a broader political, social, artistic, and cultural context.

At the time of working with different theoretical frameworks, an investigator intends to integrate various components of their texts with problems in contemporary culture and politics. You need to analyze the different aspects of the text such as

  • Choice of words
  • Design elements
  • Location of the text
  • Target audience
  • Relationship with other texts

Textual analysis is considered to be creative. It utilizes a qualitative approach.  An investigator intends to illuminate something about the underlying cultural or social context of the cultural object on which they are performing an investigation.

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Textual analysis in social sciences

In the context of social science, you can apply it to different texts like interviews, surveys, and transcripts.  Social Scientists generally utilize textual information for drawing empirical conclusions about social relations.

You can utilize a Quantitative approach for performing textual analysis in social science research. An important characteristic of texts is that they can be measured in numbers. For example, an investigation performs to analyze how often words are repeated on social media posts.

Thematic analysis, discourse analysis, and content analysis are a few techniques that you can utilize for the analysis of the text.

Textual analysis in literary studies

The textual analysis is considered the most important technique that researchers generally utilize in literary studies.  It is the technique that mainly includes an in-depth analysis of content or text in the research paper. It mainly focused on analyzing the construction of different elements of a text. For instance, rhyme.

You need to first develop an understanding and provide an explanation of the contribution of different elements in extracting meaning from the texts. It is very much important for you to develop an understanding that all types of literary studies do not involve the discovery of the intention of the author. Besides focusing on discovering the intention of the author you need to identify a potential relationship between different texts.

Literary analysis: example

Roland Barthes’ S/Z provides an in-detail structural analysis of a short story  which is written by Balzac.

Key Elements of a Textual Analysis

A synopsis of the text.

Your readers may not be familiar with the text you’re studying, you’ll need to include it or inform them about it before proceeding. For example, if you’re analyzing several adverts, you’ll probably show several ads and analyze them in detail.

Pay attention to the situation.

All texts are part of continuous discussions, disputes, or debates, understanding the text requires knowledge of the greater context. You may need to introduce other artists mentioned in the lyrics or explain how the lyrics relate to features of hip-hop culture to examine the lyrics of a new hip-hop song.

A precise understanding or conclusion.

Your objective is to lead readers to some form of interpretation or reasoned judgment, which is usually stated explicitly in a thesis statement, after careful examination of the text. You describe what you think something means when you interpret it.

Reasonable evidence to back up your conclusions.

You’ll need to back up your claims with EVIDENCE, both from the text and from other sources. You could cite passages from a written text or point to visuals in a visual text to support your interpretation. It’s worth noting that the assistance you provide merely needs to be “reasonable”—there’s never just one way to understand things.

What is the role of textual analysis in qualitative research?

In the field of data analysis, textual analysis is a critical skill to possess. In this discipline, analysts examine either the content and meaning of texts or their structure and discourse to glean insights about specific contexts that would be difficult for other methods such as interviews alone.

For example, One analyst might focus on some aspect like irony while another may choose humour – both can find unique information through text that they could not get from an interview because it’s a more controlled environment where participants have time to prepare responses before giving them out.

This method has been used extensively by scholars studying narratives or films with literary elements; students who need exam prep tutoring often learn how important good communication skills can make all the difference when someone asks you what your favourite


Textual analysis is a method of analyzing text that can be used to find out the writer’s intentions and tone. One benefit of this approach is it allows for creativity because the investigator analyzes every aspect of what they are reading, rather than just picking from pre-set answers.

Qualitative means that there will be many different ways you could come up with an answer even if it seems like all other people have found one correct solution – which makes textual analysis more fun!

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