Question 2:- Identify the critical success factors in IKEA’s success to date that attracts customer from many different cultures and countries

Question 3:- Conduct a Porters Five Forces analysis for IKEA

Question 4:- Critically analyze IKEA’s competitive position to determine how it achieved sustained profitable growth over many years

Question 5:- Advise IKEA on what its future sales strategy should be, justifying the position you take via theory and evidence

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