MAGGI CASE STUDY QUESTIONS 506-206-1 - ICMR Center for Management Research

1. Critically analyse the advertising strategy to promote Maggi’s instant noodles, sauces and ketchup products. Examine the tools and techniques used.

2. To what extent did advertising help in creating and maintaining the popularity of these products. Explain your answer.

3. Maggi noodles maintained its leadership in the branded instant noodle market in India for over two decades – discuss the reasons for the product’s success. Why do you think Maggi could not replicate the noodle’s success in its other categories, outside of ketchup and sauces?

4. Do you think NIL’s strategy to reposition Maggi as a ‘health product’ is the right one? Explain your answer. In your group brainstorm other ‘health products’ that Maggi could launch and justify these suggestions

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