Assignment 1: Assignment aims to help you develop the theory from the course and apply it to a practical industry example, and to use the theory to critically analyze the organizations marketing strategy. Secondly, it allows students to acquire a deeper understanding of the marketing challenges facing one particular organization. The assignment is designed to help you develop skills in providing reliable and appropriate support for marketing decision making.

Assignment 2: Examination is designed to develop your understanding of the complexity of issues facing marketing managers and how to gather those insights. It is also designed to develop your understanding of the importance of the competition and customers. It should also help develop your ability to recommend improvements in marketing strategies.

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