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5N1405 Public Relations QQI Level 5 Assignment

QQI Level 5 Public Relations 5N1405 Assignment Example Ireland 

In this assignment example, we shall focus and discuss 5N1405 Public Relations QQI Level 5. We shall discuss in elaboration all the major learning outcomes and the assessment techniques which is used for assessment evaluation of the learners.

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The purpose of the minor award is to make the learners efficient, skilled, and knowledgeable in the role, techniques, and functions of public relations within a range of contexts.

The QQI component of the course module has 15 credit values in the (NFQ) National Frameworks of Qualifications.

Course TitlePublic Relations
Award Type – Minor
Level – 5
Credit Value – 15

Learning Outcomes of the 5N1405 Public Relations QQI Level 5 Course

Public relations is the practice of information management and regulation between individual/organization and the public. It is known as the earned media as there is no expense on marketing and advertising.

The learning outcomes shall cover the role of public relations and the differences between PR and other communication professions, origin history, definition, theories and an application of public relations, PR practices, communication skills required for carrying out functions of public relations, etc.

These are the following learning outcomes of the 5N1405 Public Relations QQI Level 5 assignment activity:-

Analyzing the Role of Public Relations and Differences Between Public Relations and Other Communication Professions

Public relations builds the brand image of the business of any organization or company by regulating the spread of negative publicity.

The ultimate goal is to achieve a beneficial role between the organization and the public. This can be even taken up by small-sized businesses for building trust and credibility of the brand without spending a high amount. It acts as a great influencer in comparison to advertising itself as it is generated out of brand loyalty and word of mouth.

The communicator plays a vital role in making educational and inspirational content that helps in the mitigation of loss during a crisis situation. PR plays the role of increasing brand visibility and is much more effective than other communication professions.

The learners of this course apart from understanding the role of public relations shall also be able to analyze differences between PR and marketing advertising, sales promotion, and journalism from where questions are asked in a theory-based examination.

Public relations have the focus on creating a strong bond and fruitful relationship between individual and organization for the building of an image in front of the client. It has the aim of drawing attention to public conversations and media coverage.

While marketing focuses upon the promotion of products and services for generating revenue amount. It includes both PR and advertising under its umbrella concept where the media is paid.

Whereas sales promotion includes both tangible and intangible acts where Public Relations and advertising promotes the sales activities.

The PR targets the specific audience for delivering the message and to gain support for the brand while the journalism has their acquired audience where the journalists are given more freedom of creativity and expression. They report the facts through different media.

Examining Public Relations Practices

The learners shall learn about the practice of public relations that may include media relations, public affairs, sponsorships, events management, internal and corporate communication, crisis management. The best practices of public relations are:-

  • Segregation and evaluation of the targeted audience.
  • Determining information sources by customers.
  • Building media source list for the segments.
  • Reviewing media sources and identification of journalists.
  • Evaluation of distribution options of media database, newswire and individual correspondence.
  • Deciding an appropriate time for the delivery.
  • Selection of appropriate PR tools.
  • Monitoring of coverage.
  • Measuring of the results.

They need to present a portfolio collection of work after research of the public relations practices and can even devise and innovate new practices for PR.

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Employing Communication Skills for Carrying Out the Functions of Public Relations

Any successful public relations and marketing require employing a wide range of communication skills to carry out the functions of public relations. Some of the very essential public relations skills of communication are digital content creation, clarity in communication, public speaking, active listening respectful pushback, constructive feedback.

The digital content creation is in written communication form where the content written for the web requires much clarity and the use of grammatically appropriate words. Public speaking is vital for the recommendation of a program that needs to be presented before the clients with confidence without using any corporate jargon.

There must be clarity in every form of communication where a respectful pushback is required with no ego and attitude. Similarly, the feedback must be specific, constructive, clear, and actionable with active listening skills. The questions or queries in relation to communication skills in PR can be asked in theory examination.

Exploring the Definitions, Origin History, and Theories of Public Relations 

Learners of this course module must be well acquainted with the historical origin, theories, and the various definitions of public relations which need to be presented in the form of pieces of work in the portfolio.

A new definition of public relations has been structured that says:-

Public relations are the decision-making management practice that builds the relationships between the organizations and the public based on the delivery of information through various methods of communication. The definition of PR varies from one organization to the other.

PR was historically originated and established in the US by Lee or Edward Bernays which eventually got spread globally. It got spread into Europe after 1948 with the American companies. The PR concept was developed majorly in the second half of the 20th century.

The theories make the PR much effective and help in building successful relationships. Some of the basic theories are systems theory, situational theory, persuasion theory, diffusion theory social influence, and social exchange theory which needs to be studied thoroughly to get a deep understanding of them.

Assessments Techniques for the 5N1405 Public Relations QQI Level 5 Course

To display the skills, competence, efficiency, and knowledge of the learners and analyze that whether they have achieved their learning outcomes.

The learning assessments need to be undertaken by the learners.

All learning outcomes must be assessed and achieved with the help of the minimum intended module learning outcomes set out in the validated program.

The assessor devises the various assessment instruments which need to be inconsistent with QQI’s assessment requirements.

Assessment Evaluation
Portfolio or Collection of Work – 50%
Examination Theory – 50%

  • Portfolio or Collection of Work is a collection of work which is in the form of pieces produced by the learner over a certain period of time providing a clear picture of the learning outcomes of the learners. Such collection may be self-generated or in response to the range of activities devised by the assessor.
  • Examination Theory shows the ability of a learner to recall his knowledge and skills within a set period of time and application of specific theory and knowledge.

Grading System
Pass -50%-64%
Merit -65%-79%
Distinction -80%-100%

Get solved Public Relations QQI Level 5 Assignment

The above-written assignment example is based on the 5N1405 Public Relations QQI Level 5 course module.

Communications QQI Level 6, Journalism, Digital Media and Public Relations QQI Level 5, Writing Skills for Journalism QQI Level 5, Social Media and Public Relations QQI Level 5, Marketing QQI Level 5 students can read the above-written assignment sample to sharpen their writing skills and gain profound knowledge on such topics.

We have many SNA assignment examples Ireland, Marketing assignments, Communications (5N0690) assignment help, Interpersonal and Group Behaviour QQI Level 5, Fetac Level 5 Retail Selling 5N1619 Assignment on our official Irish website for the students of this course module. They can refer to these samples in case of facing any kind of discrepancy.

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