Digital Marketing Essay
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“Impact of Digital Marketing on Marketing Practices and Strategy”
With the growing global scenario, internet, and social media the relationship of consumers with the vendor has changed vividly due to the impact of social media. This resulted in the shift of power in the hand of the consumer so now big corporates and brands don’t face that upper hand in the growing competitive world.
In marketing digital marketing is a wide marketing notion that calls themarketing of products or services by using digital technologies, largely on the Internet, but also comprises any other digital medium and display advertising and mobile phones. In this, the promotion of any brand is done by electronic media which differs from the traditional marketing concepts as campaigning going door to door or only by print media or television. Digital marketing is quicker in comparison to traditional marketing.
Definition of Digital Marketing
It means the marketing of the products through digital technologies mainly on the internet. It is done by advertising on any digital medium used by the consumers as such applications, social media, etc.
After the 1990s the trend had changed wide-spread. Businesses and big brands started utilizing technology to broaden up the consumer base of any product. Digital platforms sounded more efficient and time saving with increasing communication with the consumers on another side. All market plans started to be incorporated on the digital platforms and consumers saved their travel time of going to the actual physical shops.
It is not only a marketing tool but also with the communication tool which triggers the easy exchanging of the messages between consumers and product sellers. Prospective customers are being searched through social media, search engines or other digital platforms.
Search engine optimization and marketing, content marketing and automation, e-commerce and business marketing, data-driven marketing, social media, and email marketing e-books, games are the common ways in the digital marketing world. It also reached all tech devices which have internet facilities like mobile phones, i-pads, notebooks, etc. Mobile phone is also used as communication on-call basis marketing.
Meaning of Digital media
Any media which is encoded in a machine-readable format is called digital media. It can be reviewed, preserved as data on digital devices. It also can be modified and distributed. There are various programs soft-wares, digital games or videos, e-books, web pages, web sites, digital audios are classified as digital mediums.
Digital marketing needs proper research that what is being viewed and how long and how often that is being viewed. Which kind of content, do work to fetch the attention of the customer and which one doesn’t.This means it can be used to make digital communication more effective like mobile instant messages, podcasts, mobile apps, etc. The idea is that digital marketing will cover all the digital platforms to execute and strategize marketing. It tries to maximize the profit with maximum customer satisfaction.
Impact of Digital marketing
In digital marketing, consumers can get all the information at any time they want. And this information is fast and readily available which consumes so little time than going physically to the markets. For example, if you want to purchase a fridge of a particular brand, you just have to type the name on google and you may get the all possible online stores with their ratings and best price. So it makes it easier for the consumer to choose the best price with maximum service. In this example, you can also see other’s views about the product. So digital marketing provides you all the sort of information you need before buying the particular product.
A variety of devices are used by consumers that use the different specifications, interfaces, and protocols which makes it convenient for the consumer to get the desired information on a particular digital platform. Digital media is also cheap compared to the traditional way of marketing. Another important thing is the response and feedback which is also readily available from the customer side and that can be beneficial for the other customers. So there should be a market strategy to focus on the best advertising and service of the product. Convenience is also a very important factor in buying the product so with marketing the service of the product or the customer care also matters in the business.
The objective of the marketing is to provide information about the market to the large audience and digital marketing makes it easier to distribute information to the large consumer base with trends and market needs. Therefore, digital marketing contributes in an aggregate way in marketing initiatives for the mass customers and impacts their behavioral patterns.
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