96

Digital Marketing Essay

“Ireland Assignment Help” assist you in writing essays or another assignment for you. We help Irish students who ask our help in getting paid assignments. Our experts are from the same universities you are studying in so you no need to worry about the pattern and quality of the assignments. So buy your essay assignment right now and secure your high marks in your course.

If you are studying management or marketing related course from universities of Ireland here is a sample essay for you on “Impact of Digital Marketing on Marketing Practices and Strategy”

“Impact of Digital Marketing on Marketing Practices and Strategy”

With the growing global scenario, internet, and social media the relationship of consumers with the vendor has changed vividly due to the impact of social media. This resulted in the shift of power in the hand of the consumer so now big corporates and brands don’t face that upper hand in the growing competitive world.

In marketing digital marketing is a wide marketing notion that calls themarketing of products or services by using digital technologies, largely on the Internet, but also comprises any other digital medium and display advertising and mobile phones. In this, the promotion of any brand is done by electronic media which differs from the traditional marketing concepts as campaigning going door to door or only by print media or television. Digital marketing is quicker in comparison to traditional marketing.

Definition of Digital Marketing

It means the marketing of the products through digital technologies mainly on the internet. It is done by advertising on any digital medium used by the consumers as such applications, social media, etc.

After the 1990s the trend had changed wide-spread. Businesses and big brands started utilizing technology to broaden up the consumer base of any product. Digital platforms sounded more efficient and time saving with increasing communication with the consumers on another side. All market plans started to be incorporated on the digital platforms and consumers saved their travel time of going to the actual physical shops.

It is not only a marketing tool but also with the communication tool which triggers the easy exchanging of the messages between consumers and product sellers. Prospective customers are being searched through social media, search engines or other digital platforms.

Search engine optimization and marketing, content marketing and automation, e-commerce and business marketing, data-driven marketing, social media, and email marketing e-books, games are the common ways in the digital marketing world. It also reached all tech devices which have internet facilities like mobile phones, i-pads, notebooks, etc. Mobile phone is also used as communication on-call basis marketing.

Meaning of Digital media

Any media which is encoded in a machine-readable format is called digital media. It can be reviewed, preserved as data on digital devices. It also can be modified and distributed. There are various programs soft-wares, digital games or videos, e-books, web pages, web sites, digital audios are classified as digital mediums.

Digital marketing needs proper research that what is being viewed and how long and how often that is being viewed. Which kind of content, do work to fetch the attention of the customer and which one doesn’t.This means it can be used to make digital communication more effective like mobile instant messages, podcasts, mobile apps, etc. The idea is that digital marketing will cover all the digital platforms to execute and strategize marketing. It tries to maximize the profit with maximum customer satisfaction.

Impact of Digital marketing

In digital marketing, consumers can get all the information at any time they want. And this information is fast and readily available which consumes so little time than going physically to the markets. For example, if you want to purchase a fridge of a particular brand, you just have to type the name on google and you may get the all possible online stores with their ratings and best price. So it makes it easier for the consumer to choose the best price with maximum service.  In this example, you can also see other’s views about the product. So digital marketing provides you all the sort of information you need before buying the particular product.

A variety of devices are used by consumers that use the different specifications, interfaces, and protocols which makes it convenient for the consumer to get the desired information on a particular digital platform. Digital media is also cheap compared to the traditional way of marketing. Another important thing is the response and feedback which is also readily available from the customer side and that can be beneficial for the other customers. So there should be a market strategy to focus on the best advertising and service of the product. Convenience is also a very important factor in buying the product so with marketing the service of the product or the customer care also matters in the business.

The objective of the marketing is to provide information about the market to the large audience and digital marketing makes it easier to distribute information to the large consumer base with trends and market needs. Therefore, digital marketing contributes in an aggregate way in marketing initiatives for the mass customers and impacts their behavioral patterns.

Download your free sample on “Impact of Digital Marketing on Marketing Practices and Strategy”.

Write an essay for me. Yes, we can write an essay for you. Buy your own plagiarism-free copy.

Irish students can ask for any sort of assignment from us as we have a large group of experts who write the quality work and can help you in securing good grades. So don’t be worried about the assignment writing when you can purchase your own copy from us in just a click.

Don’t copy the sample we provided as you can get a plagiarism-free paid copy from us. Save your time and get the help from Ireland Assignment help in assignment writing. Get your assignment from us for any other queries contact our customer care people.

Download Sample Assignments

  • early childhood education essay

    Report writing sample on early childhood education for college students Someone who likes to work with children can make a lasting impact on the lives of a child. The students of Ireland interested in caring and nurturing the child can pursue a care

  • Marketing in the Digital Age Level Essay

    Essay writing solution on Marketing in the Digital Age Level 8 Honours Marketing in the Digital Age Level provides knowledge and efficient skills to market the business successfully in the digital environment. The students of Ireland studying busine

  • Humanities Approach in Interpersonal Practice Essay Sample

    Sample Essay writing on Humanities Approach in Interpersonal Practice The students need to include credibility for practice in infrastructure, digital humanities, and public policy while preparing for an academic essay. It becomes necessary for Iris

  • Contemporary issues in Industrial Relations Essay Sample

    Essay writing sample on Contemporary issues in Industrial Relations Industrial relations means effective ways through which company managers interact with employees. It is effective for Irish students to focus on Industrial relations assignments for

  • Poverty and Social Exclusion Essay Sample

    Essay writing sample on poverty and social exclusion Some groups getting socially excluded vary from one society to another. People can face discrimination based on caste, ethnic background, disability, health status, social status, and many more. I

  • Mental Health Distress and Disorder Essay Sample

    Essay writing sample on Mental Health Distress and Disorder Mental health distress is not the result of personal weakness and poor upbringing. But it can affect people of any religion, race, or age. It becomes critical to identify the mental health

  • Critical Theory Essay Sample

    Perfect critical theory essay writing sample for Irish students The critical theory generally differs from the traditional theory refers to the social theory oriented towards changing society. The students of Ireland need to focus on the aim and cha

  • Social and Community Work Essay Sample

    Social and Community Work Essay Sample for Irish Students The purpose of community work is to counter the problems within the social network. The students come to know about supportive systems within the social network and can facilitate community g

  • Mental Health Recovery Essay Sample

    Mental Health Recovery Essay writing Sample The students of Ireland pursuing healthcare courses come to know that recovery does not always mean cure. The concept of mental health recovery aims to empower individuals to regain control over their emot

  • Managing Employee with Disabilities Essay Sample

    Managing Employee with Disabilities Essay Employing people having some disabilities means enhancing team performance, promoting talent pool, and boosting up productivity. The students of Ireland not knowing how to write a dissertation paper on disab

View All Samples

Contact our experienced writing team for quality
writing support