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MG6704 Internationalisation and Sales UCC Assignment Sample Ireland

MG6704 Internationalisation and Sales offered by University College Cork (UCC). In today’s global economy, businesses are increasingly expanding their operations beyond domestic borders to explore international markets. This course focuses on the key concepts, strategies, and practices involved in internationalization and sales, helping students understand the complexities of doing business across borders.

Through this course, you will gain insights into the cultural, economic, legal, and political aspects of international business. You will learn how to identify and analyze international business opportunities, develop effective international marketing strategies, negotiate with foreign partners, and manage global sales channels. You will also explore the challenges and risks involved in international business and how to mitigate them.

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In this segment, we will provide some assignment objectives. These are:

Assignment Objective 1: Develop a critical awareness of current and emergent opportunities and challenges in competing in global technology markets.

The global technology market is constantly evolving, and staying competitive in this fast-paced industry requires a critical awareness of both current and emerging opportunities and challenges. Here are some key factors to consider:


  1. Advancements in technology: Emerging technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and 5G networks offer exciting opportunities for businesses to innovate and create new products and services.
  2. Globalization: The growth of international trade and communication has opened up new markets and created opportunities for businesses to expand their reach.
  3. Digital Transformation: Companies that embrace digital transformation are able to streamline their operations and improve their customer experience, which can lead to increased competitiveness and profitability.
  4. Growing demand for tech products: With more people working remotely and relying on technology for everyday tasks, there is a growing demand for tech products and services.


  1. Cybersecurity threats: The increasing reliance on technology has also made companies vulnerable to cyberattacks, which can cause significant damage to a business’s reputation and bottom line.
  2. Regulatory compliance: As the technology industry continues to grow, governments are implementing new regulations and laws to protect consumers and ensure fair competition. Staying up-to-date with these regulations can be a challenge for businesses.
  3. Talent acquisition and retention: The competition for skilled tech workers is intense, and companies that are not able to attract and retain top talent may struggle to stay competitive.
  4. Ethical concerns: As technology becomes more pervasive in our lives, there is a growing concern around the ethical implications of its use, such as data privacy and bias in AI algorithms.

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Assignment objective 2: Critically analyse and reflect on developments globally and act to change them, as appropriate and necessary in order to develop and address market opportunities.

Developments globally present both opportunities and challenges for businesses seeking to address market opportunities. In order to successfully navigate these opportunities and challenges, businesses must engage in critical analysis and reflection, and take appropriate and necessary actions to address them.

One key development that businesses must address is the growing awareness and concern about climate change and sustainability. Consumers are increasingly demanding that businesses operate in an environmentally sustainable manner, and governments are enacting regulations to address climate change. Businesses that fail to address this trend risk losing customers and facing regulatory penalties.

Another development that businesses must address is the rapid pace of technological change. Advances in technology are creating new market opportunities, but they are also disrupting traditional business models. Businesses must be prepared to adapt to these changes and invest in new technologies in order to remain competitive.

In addition to these developments, businesses must also address the challenges posed by globalization and political instability. As global trade increases, businesses must be prepared to operate in multiple markets with different cultural norms and legal systems. Political instability, including trade disputes and sanctions, can disrupt supply chains and create uncertainty for businesses.

To address these challenges, businesses must engage in critical analysis and reflection to understand the impacts of these developments on their operations and markets. They must then take appropriate and necessary actions to adapt to these changes. This may include investing in new technologies, rethinking supply chains, and developing strategies to address sustainability and geopolitical risks.

Assignment Objective 3: Design and present an internationalisation strategy and integrated sales plan.

An internationalisation strategy and integrated sales plan can be designed and presented as follows:

Define Target Markets:

The first step is to identify the target markets where the product or service can be sold. The analysis of the markets should include factors like culture, language, buying behavior, competition, and market size. The target market should be selected based on the product’s potential demand, market accessibility, and profitability.

Adapt Products and Services:

Once the target markets have been identified, the products and services should be adapted to meet the local demand and preferences. This may include product modification, packaging, pricing, and branding. The products and services should also comply with the local regulations and standards.

Localization of the Website and Marketing Material:

The website and marketing materials should be localized to suit the target market. This includes translation, adaptation of visual elements, and content that aligns with the local culture and trends. The website and marketing materials should also be optimized for local search engines and social media platforms.

Partner with Local Distributors and Resellers:

Partnering with local distributors and resellers can help in establishing a strong distribution network and generating sales. These partners have a better understanding of the local market and can provide insights into consumer behavior and preferences. They can also provide support in logistics and after-sales services.

Attend Trade Fairs and Exhibitions:

Attending trade fairs and exhibitions is an effective way to showcase the products and services to potential customers and partners. These events provide opportunities to network, generate leads, and establish partnerships.

Implement Effective Sales Strategies:

Effective sales strategies should be implemented to ensure the success of the internationalisation strategy. The sales strategies may include digital marketing, telemarketing, social media marketing, and email marketing. The sales team should also be trained to understand the local market and culture, and to communicate effectively with customers.

Measure and Monitor Progress:

It is essential to measure and monitor progress regularly to evaluate the effectiveness of the internationalisation strategy and sales plan. Key performance indicators (KPIs) should be established to track progress, and corrective measures should be taken if required.

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